America Walks

This project involved redesigning a nonprofit organization’s website to create a more intuitive and visually cohesive experience. The process included defining the problem, creating a site structure, sketching wireframes, developing high-fidelity mockups, and applying principles of visual hierarchy and information architecture across at least four web pages.

I developed a bold visual identity for the site, including a custom color palette and original icons to communicate impact areas and guide user interaction. I designed a cohesive layout across all pages, incorporating clear calls-to-action, engaging imagery, and structured content blocks that highlight the organization’s mission and programs. The final design balances accessibility with personality, bringing new energy to the America Walks brand.